A Business Advantage of Pricing in Proportion

Companies that run delivery vans don't like to send them out half empty. They have to pay the running costs for the vans whether they are full or not.

Likewise, with PiP thousands of companies will be sending out letters to customers half empty. The Royal Mail have raised the weight limit for a standard letter from 70g to 100g. Most letters sent out are much lighter than this so it makes sense to use the extra capacity and make your post work harder.

This is an opportunity to include information on new services, products and special offers with standard letters. A mailshot campaign to boost your business and the Royal Mail will deliver it for free if it is included with your usual post.

The downside of this is the extra tedious and time-consuming work it takes to include promotion material in your standard mail items.

A simple solution to this is to use a folder / inserter to do all the work for you. FP-IMS provide a range of cost effective folders / inserters that will reduce your mailroom costs and boost your business by making it easier to supply your customers with more information about your services and products.

For more information about our range of folders / inserters, please visit the folder /inserter page or give us a call on 0870 066 3526.